Chairman Jonney Shih introduces the flagship smartphone series and ASUS ZenUI user interface
Singapore (15 April, 2014) — ASUS Chairman Jonney Shih, accompanied by CEO Jerry Shen, announced the availability of the ZenFone Series for Southeast Asia at a press event in Jakarta today. During the event, Mr. Shih introduced the complete ZenFonelineup and the exclusive ASUS ZenUI mobile interface, together with many of its unique features. Among the premier ASUS ZenUI features is PixelMaster, a camera technology that is an essential part of the ZenFone experience. The exclusive PixelMaster camera technology makes it effortless to capture memorable photos and videos in any lighting condition.
For the first time, Southeast Asian consumers can experience the empowering luxury of the long-anticipated ZenFone, available in a range of sizes and colours. All ZenFone models come with ASUS ZenUI, the all-new mobile user interface with over 200 enhancements that make ASUS mobile devices even more fun and seamless to use.
The launch of ZenFone in Indonesia marks a significant milestone for ASUS following ZenFone events in Taiwan and China. "We are very excited to bring this empowering luxury to consumers in Southeast Asia. I have always believed that the best technology is used by a mass audience, so when we set foot on this journey of in search of incredible, we aim to create the most extraordinary phone for everyone to enjoy," said Chairman Shih.
The ZenFone Series features high-performance and power-efficient Intel® Atom™ processors to deliver outstanding mobile experiences. Joining Chairman Shih on stage, Intel Vice President and General Manger, Asia-Pacific and Japan Region, Gregory Bryant, said: “Intel is proud to join ASUS on the ZenFone journey with our Intel Atom processors. ZenFone offers an incredible user experience at a competitive price, and that will be a compelling proposition for consumers.”
For the first time, Southeast Asian consumers can experience the empowering luxury of the long-anticipated ZenFone, available in a range of sizes and colours. All ZenFone models come with ASUS ZenUI, the all-new mobile user interface with over 200 enhancements that make ASUS mobile devices even more fun and seamless to use.
The launch of ZenFone in Indonesia marks a significant milestone for ASUS following ZenFone events in Taiwan and China. "We are very excited to bring this empowering luxury to consumers in Southeast Asia. I have always believed that the best technology is used by a mass audience, so when we set foot on this journey of in search of incredible, we aim to create the most extraordinary phone for everyone to enjoy," said Chairman Shih.
The ZenFone Series features high-performance and power-efficient Intel® Atom™ processors to deliver outstanding mobile experiences. Joining Chairman Shih on stage, Intel Vice President and General Manger, Asia-Pacific and Japan Region, Gregory Bryant, said: “Intel is proud to join ASUS on the ZenFone journey with our Intel Atom processors. ZenFone offers an incredible user experience at a competitive price, and that will be a compelling proposition for consumers.”
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